How is your creative process? Which one is your favourite moment or stage?
MHUsually I start becoming an observer. I love being driven by curiosity, trying to understand what I am dealing with, meet the people I want to talk to, ask questions, in order to understand. My personal process is defined by an alternation between experimental, creative exploration and analysis of my own concepts. Design is about taking decisions and getting there is simply hard work. I am usually occupied with several topics at the same time and really enjoy when I take some time to dive into a project en bloc. When I am in the flow in the search for the right way, intuition is what I love. At some point you just know you are getting somewhere, and there is usually one moment in most projects where I feel a certain concept or direction is right. That moment is defining, because it marks the point of my decision. I might be critical reviewing older work at a later point, but being certain and passionate about a solution at a time is the best we can aim for.