It’s a kind of magic

Young Talents x Marset

It’s a kind of magic

A project by Robin Stein & Sonia Rentsch with the Theia collection
Interview by Emmy Koski

To express the beauty and fascination Sonia (set designer) and Robin (photographer) feel for natural light and its ever-changing presence, they created an abstract environment with a range of unusual valances and fabrics. The presence of the human body creates movement, tension and harmony with every gesture, underlying the fundamental shape-shifting nature of the Theia lamp. In the realization of this campaign for the Theia lamp, the following concepts have emerged:

“The Greek goddess of the sun, the moon and the dawn. Illustrating her changing faces through the use of expressive human hands we envisioned the possibility that Theia come to life – limbs extending from drapery with an imagined body beyond.”

Sonia Rentsch

“Balancing both sun and moon we incorporated both white and black palms as versions of night and day – the merging of both light and shadow into one personality.”

Sonia Rentsch

“I think what’s powerful about working in a visual medium like photography or design is that storytelling can take on more ambiguous, interpretive and nuanced forms than it can in many written or more literal formats. I think this allows a development of stories in an intuitive and non-linear way – I think that allows you to get at some ideas that exist in a less tangible realm – they exist in a sort of grey area of meaning and non-linear narratives. ”

Robin Stein
Marset Young Talents
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